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Take The Guesswork Out Of Your Pricing In 3 Simple Steps!



on taking a leap of faith in yourself and starting your own business!

The fact that you’ve taken action to get started, already makes you part of the elite 1% who actually DO something about making their dreams a reality, and that is amazing!


Now it's time for the nitty gritty stuff - figuring out what to charge!


For many business owners, trying to figure out what to charge for your services is where the wheels start to fall off.


In fact many business owners hold back on putting their offers out there because they just don't know how to price it - but you can’t start a business without clients!


And even when you do start to get clients, just because your business is “making money”, doesn’t mean that YOU are!


Whether you need your business to support yourself financially…


Or you just want more money on the side to supplement your family income…


You need to have money left over in the bank account in order to pay YOU!


And that’s where pricing right makes all the difference!

Are you...

  • Just starting out and determined to earn a living from your biz, but with so much to learn you just don't know where to start?

  • Not a “numbers person” and feel like spreadsheets are a foreign language, but know you need to do SOMETHING?

  • Guessing at your pricing, just making numbers up and then second-guessing yourself when you send them to the client?

  • Wondering and doubting how on earth this business is ever going to make enough money to pay all your bills, let alone yourself?

  • Afraid to make investments in your biz because you feel like you just can't afford it?

  • Working your arse off, and sacrificing so much of your time, but just not seeing the financial reward for it?

If you answered "YES" to any of those then

Pricing Essentials is for YOU!


Together we will take the guesswork out of your pricing so you can invest in your biz and still have plenty of money left over for YOU.


Ultimately this will set you up to grow a profitable, successful business doing what you love, only working the hours you want!


Just Imagine...

​Going from...

  • Avoiding your numbers like the plague... to feeling confident and in control of your business and your numbers. 

  • Dragging your heels and sabotaging a sale to avoid having to give a price… to saying “boom! Here it is!” and landing the deal with confidence

  • Checking out the completion and doubting yourself… to owning YOUR numbers so you can focus on doing what YOU do best and growing your biz

  • Having to do everything DIY because you feel like you can’t afford to invest… to having all the support and tools and resources you need, fully paid for by the business (and with money left over for you!) 

  • Setting arbitrary revenue targets and hoping one day there’ll be some money left over… to setting smart targets that will leave more money in your bank account every single month. 

  • From doubting and worrying your business won’t make any real money… to feeling excited and motivated because as your client list grows you can see just how much money YOU will make!

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This programme feels life-changing. I have taken on two new clients using my profitable charge out rate.  It's so freeing to be earning MORE money for doing the same amount of work.

I wish I had taken this course when I had only just started my business - it would have saved me a lot of stress and I could have earned more too!”

Megan Hallier - Just Peachy Digital

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Here's what you'll learn...






After completing these 3 simple steps you will:

Have the answer for the age-old question of, "what do I actually need to charge (and earn) for my time in order to be profitable, and have enough money left over for me?"

Get really clear on what success means for you, so you become intentional about designing your business around the lifestyle you want, which is why you got into business for in the first place . 

Understand what tools, resources and support you need to make your business and lifestyle vision a reality, meaning you can stop throwing your money at whatever the latest “must have” is, and focus on where it really counts!

Feel confident in investing in your business because you have a budget so you can afford them without having to pay for them out of your savings, go into debt, or sacrifice your earnings. . 

Learn how to set revenue targets that means money left over your you every single month,, instead of picking a number that sounds right but doesn’t actually get you the results you want

I used to hate looking at numbers, but having a business budget is a game changer!  I now use your spreadsheets all the time. Honestly, this is one of the best purchases I've made for my business!

Sally Tudhope - Sally Tudhope Creative

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Pricing Essentials™ is a self-guided, online learning experience.


Through a series of interactive virtual trainings and my proven plug & play tools, you will walk through my 3 Steps for Profitable Pricing For Startups and take the guesswork out of your pricing.


You will have access to support directly from me, to answer any questions you may have and so I can help you make your goals a reality.


For each of the 3 steps there will be about half an hour of "bite-sized" online training to watch, and around 45 minutes of activity to do as you work through each steps.


You could easily work through all 3 steps in one sitting, however I recommend my clients aim to work through at least 1 step a week. 


However the programme is designed to go at your own pace based on your workload and capacity.


Picture this...


All of this is designed to take you from...

  • Worrying and second-guessing yourself about what you should be charging.

  • Wondering and doubting how the heck are you supposed to make this business make enough money for YOU.

  • Afraid to make the investments you need because you feel like you can’t afford it. 

  • And ultimately from working your arse off, and sacrificing so much, for years, but never seeing the financial reward for it

To a place where you will...

  • Take the guesswork and the doubt out of your pricing, so you can begin your journey to charging what you’re worth

  • Feel confident in investing in the right tools and resources so you can make your biz a success, because you know you can afford them

  • Be really clear on where you need to get to pricing-wise for this business to be profitable enabling you can start taking the steps you need to get there.


So you can go on to build a profitable, successful business, doing what you love, only working the hours you want, right from the start!


I was able to charge what I was worth from the beginning, thanks to doing this work"

Rebekah Holmes - The Ship Shape Shoppe

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Ready to take the guesswork out of YOUR pricing

in 3 simple steps?

Sign up Today!

Painted Black Arrow


Sign up NOW so you can start building a successful, profitable business doing what you love TODAY!

Choose the Payment Plan That Works Best For You

    BEST VALUE    

One Payment of

NZD $499

(excl GST/Tax)


Three Monthly Payments of

NZD $173

(excl GST/Tax)

Need Help or Have Questions?

I'm happy to answer any questions you have and help you make the best decision for you and your business.

2021 Enrol

Here's how this works...

If you make only  $200 more a month,  this has paid for itself in just 3 months.

If you make an extra  $600 a month , then you’ve made your money back in a matter of weeks!


Now I feel in control of the money stuff in my business which is huge for me. It's invaluable really, I wish I'd found you earlier!!!"

Michelle Sokolich - Show & Tell

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The 3 Simple Steps

Step 4 - Value It

Discover The True Value Of Your Services

By the end of this step you will truly understand and believe in the value of the services you provide, giving you the courage and confidence to charge what you’re worth.

“Nailing my pricing has meant that I have found my confidence in myself, and that is priceless”

- Sel

Step 1 - Vision It

By the end of this step you'll have defined the business and lifestyle you WANT to have so you can create a clear action plan to make your dreams come true.

“I got my money’s worth already from just one realisation in the first week! I now realise the value of my time which is life changing.”

- Louise

Setting Your Lifestyle & Business Vision

Step 5 - Package It

Define Profitable Packages Your Client Love & Can Afford

As a result of this exercise you will have redefined and streamlined the way you deliver to better meet your clients needs while creating profitable offers they can actually afford, helping you scale quickly.

"Pricing with packages is so much easier AND I make more money!"

- Lou

Step 2 - Budget It

Create Your Super Easy Future Facing Business Budget

As a results of this activity you’ll be able to afford to invest in all the tools and resources your business needs to be a success, without having to sacrifice your salary (or your savings) in the process.

“Yay! I used to hate looking at numbers, but having a business budget is a game changer!”

- Sally

Step 6 - Plan It

Develop Your Own 12 Month Pricing Strategy

As a result of this activity you’ll be crystal clear on your offerings, prices and your sales targets, taking the guess-work out of making a profit all while only working the hours you want!

"Natalie's approach is really structured and clear - now I know how to scale."

- Rebekah

Step 3 - Charge It

Calculate Your Healthy Charge Out Rate

As a result you’ll know exactly what you need to be charging (or earning) per hour so you can pay all your bills, AND your salary, only working the hours you want, taking the guess-work out of your pricing.

“Now I know exactly what i need to be charging in order to pay myself the salary I deserve for it all to be worth it.”

- Louise

  • How do the live Q&A’s work? How often are they? Do we need to be there? What happens if I can’t make it?
    The live group review and Q&A sessions happen weekly - one for each step in my 6 Step Profitable Pricing Process that we'll be working through together. We meet remotely via Zoom and you’ll be sent the invite to the reoccurring session in advance. While it’s not a requirement to attend these sessions, it is highly recommended in order to get the most out of our time together (plus it’s your chance to “pick my brains” with over 20 years of business experience!) Our live Q&As Reviews are your chance to get personal feedback from me on all your work so you can be confident it’s right, as well as get all your questions answered. Live Q&A Reviews are also a great opportunity to learn from other business owners who are going through a similar experience as you. Often they ask the question you didn’t even know you wanted answering! Our Live Group Reviews happen on Wednesdays @ 10:30am NZT and Thursdays @ 12pm NZT. If additional session are needed, these will happen on Fridays. And If you can’t make a session then you can submit a question in advance and I will answer it live. You’ll then receive the replay link within 24hours.
  • I’ve taken other courses before and never really gotten much out of them. Why is Nail Your Pricing any different?
    I love that you’re asking that question and wanting to make sure you get real results from your money and time investment. I understand how disappointing it can be to have invested in a course and feel like you’ve not gotten much out of it. I’ve so been there and it’s pretty frustrating So I’ve designed Nail Your Pricing a little differently to your usual “online course”. You know the ones, where you’re left to work it out on your own, with no support or accountability. Instead, we’re gonna be doing this together! Yes, you and me, live each week, working through your pricing step-by-step. And because we work through one step each week you get the accountability you need to get the work DONE and see results. But the reality is, like most things in life, you get out what you put in. Just because you put a number in a spreadsheet doesn’t mean it suddenly shows up in your bank account (oh! How I wish!) However, do the work, start putting it into practice and you’ll see the results! And if you don’t, message me. We’ll jump on a call to work it out, no charge. Because YOU are worth it. Here’s what past clients have to say: “This programme feels life-changing. I have taken on two new clients using my healthy charge out rate. I was able to price the packages in a way that suited their needs but was also manageable for me. It's so freeing to be earning MORE money for doing the same amount of work.“ -Megan Hallier - Just Peachy Digital “I’ve paid myself more in last 12 months than previous three years COMBINED” Candice Baker - The Marketing Baker “No more hesitating, second guessing myself and working for free. Every month I can see what I've earnt and how much of that is MY salary! Now I feel I have a viable business and I provide a valuable service!” Jessica Brown - Jessica Brown Designs “I’ve increased my salary by 30% from just making one change (and without putting my prices up)” Kimberly Garside - All Smilez Art "I recon I've made another $20,000 a year from what I've learned in this experience.” Louise Blakely - Hooked On Marketing "I used to hate looking at numbers, but these calculators are a game changer... It’s one of the best purchases I’ve made for my business" Sally Tudhope - The Web Dev Company “Nailing my pricing has meant that I have found my confidence in myself, and that is priceless” Sel Leigh - Leigh Development
  • I’m not very good with numbers and spreadsheets. Will I be able to do this?
    First of all, let me reassure you, you’re not alone! Lots of my clients didn’t feel confident with numbers or spreadsheets either! But many have commented just how easy they find the tools and are grateful to have a system they can use! All my calculators have been designed to be “plug-and-play” - meaning you put in what you want, and the calculator will do the rest - no more math or tricky formulas for you! In fact, using my tools is more like entering information into a form than a spreadsheet (because I am also a design, as well as numbers geek!) But the best part is, you don’t have to figure it out on your own. I will walk you through, step-by-step, how to use each and every tool, and answer any questions you have, and actually review your work and your pricing - I’m there to hold your hand all the way so you feel confident using these tools now and in the future. It's actually a lot more straightforward than you think!
  • I’m so busy, I’m not sure I’ll have enough time. What’s the time commitment?
    I understand what it’s like when you’re so busy you barely have time to stop and think! But staying in that place is a recipe for burn out! And no business (or healthy lifestyle) can grow from burnout. So at some point you need to break the cycle. And this is the step that can do that, BUT it is a commitment. To yourself. Your business. And your loved ones. If you can set aside an hour for our group review session and then just 15 minutes a day to do the work, you can get this done! And when you get your pricing right, not only do you make more money, but you also get more time back for you, AND have the funds to start to outsource, again freeing you up. Nothing is going to change until you do something different. So the sooner you get your pricing right the sooner you’ll get your life back too.
  • I’ve been in business a while and my pricing is fine, what will I learn from this?
    First of all, massive congrats on achieving that milestone - not everyone does. And it says so much about you and your commitment to make your biz a success! You’re clearly doing so much right! And you're in the right place. Many of my clients have been in business for 10+years. The skills they learned in Nail Your Pricing helped them to redesign their business AND their lifestyle, freeing them up from the hustle and grind, while helping them exceed their personal financial goals. Because Nail Your Pricing isn’t just about “pricing”. It’s about creating a lifestyle that works for yourself and your loved ones, while creating a business that’s truly satisfying and financially rewarding - whatever shape it takes. So as the saying goes, the best time to nail your pricing is when you first start out. The second best time is now.
  • I’m not making much money yet, so I’m not sure I can afford it. Should I wait until I’m making a bit more?
    First of all I love that you’re asking this question! That tells me you want to make the right decisions for you and your business! And ultimately you know your finances better than anyone else. If you have to choose between paying for rent/food and investing in your biz, then please, look after yourself first and foremost! But if this investment just sounds like a scary number to invest in your biz, or you’re not making that in your biz yet, then it doesn’t necessarily mean you shouldn’t invest. Because unlike lots of other “shiny” investments and courses out there that may or may not bring a return, when you invest in help to Nail Your Pricing™, you’re almost guaranteed to see results. Many of my clients have made their money back within weeks of adjusting their prices. However most make their money back within 90 days of implementing what they learn in Nail Your Pricing™ But, look at it this way, if you make just $500 extra in a month from what you learn in this experience, you’ll have made your money back within 6 months. If you make an extra $1000 a month, then you’ve made your money back in less than three! AFTER THAT, EVERYTHING ELSE IS “CREAM’ ON TOP FOR YOU! And often while working LESS hours. As my clients have found, the sooner you get your pricing sorted the quicker you start to see returns. So the question becomes, can you afford NOT to get your pricing sorted?
  • I haven’t started my business yet, can I still join?
    Absolutely! Getting your business planning right from the beginning can save you a lot of time, money and energy! Plus the tools and the skills you’ll learn will set you up for every phase of your business journey. However, to get the most out of Nail Your Pricing you need to have a clear view on what services you will offer and have decent experience delivering them (for example as a contractor, employee, or previous business). Here’s a quick checklist to see if this is right for you: You know what services you want to start offering (even if these may change later) You’ve done your market research so you know there’s a genuine market for your planned services. You already have experience delivering this type of service (for example as an employee or contractor), so you know how to get results You’re ready to launch your biz and you want it to be profitable as soon as. If you ticked those boxes then Nail Your Pricing would be a powerful next step for you. However if you’re embarking on a new industry/skill or you’re still exploring what your services will be, then now might not be the right time for this investment. Instead, I recommend first getting a couple of clients to build up your confidence and experience and then let’s talk about how to get your pricing nailed too. If you’re still not sure, book in a time to chat and let’s work it out together
  • I have a product based business. Can I use this to work out my pricing?
    Nail Your Pricing is designed specifically for service based businesses - ie. businesses selling their time or their expertise (or both). Unfortunately pricing for product-based businesses works differently to that of services, and isn’t covered by Nail Your Pricing.
  • I have a small team working for me, will this help me price up them as well?
    Nail Your Pricing is designed specifically for solopreneurs - aka where YOU are the main income earner for your biz. If you already have, or are building a team of people to help deliver your services then you need my 1:1 Profit Intensive For Small Businesses. This is where we will price up each of your team members so they are generating reliable, repeatable profit meaning YOU can stop working on client work and focus on managing your team and growing your biz. Book in a time here to check if this is right for you.
  • I’m already working with a Business Coach / Sales Coach, why would I need this as well?
    Great question! So many of the clients I work with are already working with (or planning to work with) a business coach as well. In fact I have a lot of business coaches that actually REFER clients to me while they’re still working with them! Nail Your Pricing is not a replacement for a business coach - it’s a powerful tool that helps you get even more from your coaching relationship! That’s because it takes the guesswork out of: what you need to charge for your services What your best core offering is to grow your biz profitably Where you need to position yourself in the market How many services you actually need to sell to pay yourself a decent salary without working stupid hours. Now that is one powerful brief to take to a business or sales coach! Once you’ve completed Nail Your Pricing you can then work with your business or sales coach to make it all happen! (And you’ll know how to budget for all the support you need so you can actually afford it!) Honestly, I love it when a client is already working with a business coach. It means they’re prepared to invest in themselves and get the ongoing accountability and support they need to get lasting results. And I know a number of business coaches who love it when clients have worked with me as they can direct THEIR clients back to my tools and methods for sorting out their pricing to ensure they're profitable FIRST and then they can help them focus on the selling. Pricing and Sales are like two sides to the business coin - you need both to be working together to get real results. And that’s what Nail Your Pricing helps you to do!
  • Maybe I'll wait a little longer. When will the next intake be?
    This is the last time I will be running Nail Your Pricing for this year. At this stage I don't have plans to run Nail Your Pricing again, so if this has been on your 'To Do List" for some time, THIS is the intake you need. So sign up today and get started straight away!
  • If I change my mind, can I get my money back?
    Unfortunately there are no refunds available for this experience. However if you show up, do the work, put it in place and you're still not seeing the results, message me - we’ll jump on a call and trouble-shoot it together. No charge. That's my commitment to you. Because YOU are worth it. Still unsure this is right for you? book in a time to chat and let’s work it out together.
  • I have a question not answered here. Where can I ask it?
    Easy! Just book in a time to chat and get all your questions answered. Find the time that works best for you here . Just remember that doors are only open for a limited time so if you have more questions or want to check this is right for you, book in a time to talk NOW so you don't miss your chance.

The biggest difference was creating my charge-out rate. Having these calculators has given me confidence that I'm now heading in the right direction to paying myself a healthy salary.

Ann Jay - Relationship Coach

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