top of page

Maxed out with work?

But still struggling to pay yourself the money you want or have the lifestyle you went into business for?

INTRODUCING...

natalie-coombe-rgb-165.png

The tried and tested process to skyrocket your profit, while leaving more time for YOU, created specifically for service-based female entrepreneurs.

“I reckon I’ve made at least an extra $20k from what I’ve learn in
Nail Your Pricing™️"

- Maria

“I’ve double my sales, and made over $16k more this year just from
Nail Your Pricing™️”

- Michelle

“I’m hoping to make around $50K more in just the first year. from what I’ve learn in Nail Your Pricing™️"
- Gemma

QUICK QUESTION

Would you like to go from under-charging, working-all-the-hours, and feeling stressed out...

To being a savvy profit-makin' business boss who:

Charges profitably for the value she gives her clients (while oozing total confidence)

Only does the work she really loves 
(no more work that isn’t profitable or doesn’t light you up)

While only working the hours she wants!
(no more burning the midnight oil)

YES? Then it's time to get the hands on guidance and support you need to finally nail your pricing and make this your most profitable year yet.

Gemma PRofile.jpg

Nail Your Pricing™️ is 100% worth it. I’m so pleased I made the investment! After 15 years of invoicing I finally have certainty around whether or not the work I do is profitable and what I need to focus on to become profitable. I’m hoping to make around  $50K MORE in just the first year. However, the real benefit to me will be cutting down on hours.  I wish I had found this course years ago!

Gemma, Gem Legal

I know you're here because...

You love what you do and want to make a difference in the world.

But yet 
it feels SO darn hard to make the money you want and need.

 

You got into business for more freedom and flexibility.

 

To be able to work where ever you want, when you want. And to have more time to spend on yourself and your loved ones

And yet you’re working waaay more hours than you did as an employee, and the more clients you get the more overwhelmed and stressed you feel.

 

Am I right?

DSC_7993-2-Edit.jpg

If I am and this is where you’re at,
I’m about to throw down a
 Truth bomb

 You need your business to work for YOU and your loved ones...not just for your clients! 

So getting your pricing right really, bl**dy matters. Because if you don’t get it right, and you aren’t making enough profit it can hurt...

Your Health

Your Relationships

Your Business

And no one wants that.

That’s why I’m here to help you Nail Your Pricing once and for all!

Just Imagine...

  • Getting your evenings and weekends back to spend them doing   what you love  with the ones you love (not sitting alone staring at your computer late into the night)

  • Having  money in abundance  to spend on whatever you want (not just the bills or the kids' school fees)

  • Only working the hours you want so you can  enjoy a life that’s about more than just work. Whether that’s being there for your kids after school, getting back into the gym, or traveling the world (working on your terms while still earning more profit = Yes Please!)

  • Truly believing in the mega value you bring to your clients lives so you have the courage to  charge what you're worth  (never wavering on your prices again!)

  • Feeling  excited and motivated  about the year ahead, confident it’ll be the success you want it to be (smashing your profit-makin’ goals, without burning out)

That's what my clients have achieved

And that's what is waiting for you inside

NYP_White&Pink_Cropped
imageSel.jpg

"After just 3 months my earnings are on track for a 400% increase while working only 4hrs a day - less than HALF what I was before! This is a life changer!
 I now know I am worth every cent.
And that is priceless.
"

Sel Leigh, Leigh Development

NYP_Black&White_cropped

Nail Your Pricing is my 12 Month Group Profit Building Experience, with an upfront 6 week, Pricing Accelerator designed specifically for service-based business owners. Think: coaches, consultants, designers, virtual assistants, photographers, marketers, and so many more.

 

During 6 weeks of LIVE coaching time together, I’ll walk you through my 6 Step Profitable Pricing Process ™ and teach you how to:

Ditch the pricing guesswork so you can quote with confidence

Confidently charge what your services are actually worth - unlimiting your profitability

Stop working late into the night and every weekend, so you get your life and sanity back!

Make MORE PROFIT in a more reliable, repeatable, and  sustainable way.

Pay yourself a bl**dy good salary, not just the leftover scraps...because your salary is NOT a reward, it’s a fixed business cost (don’t worry, we’ll go into how to make that happen too.) 

The best news is, this is a Get Sh*t Done style coaching programme, and we’ll actively do the work as we go. By the end of our six weeks together you will have already made massive changes to your mindset and confidence, and as well as your pricing.

Having Ms. Coombe checking my homework was the game changer for me!  These Nail Your Pricing™️ weekly zoom meetings...keep you accountable and on track to finish the work and make the changes you need to create a profitable and sustainable business.

- Heidi - Zesty VA

2021 LEARN MORE

Let's build you a rock-solid financial foundation.

What you get inside Nail Your Pricing

 

Let’s be clear, Nail Your Pricing™ isn’t just any old online programme. I’ll be there holding your hand every step of the way. So you never have to figure out the answers all by yourself.

 The way that Natalie structures Nail Your Pricing™️ and the hands on support is outstanding. I am guilty of often not finishing online courses but with this one it was easy. Natalie keeps you committed the whole time and each week builds on each other. So highly recommend it!

- Louise Blakely - Business Coach

DSC_6564-Edit (1).jpg

What's In The Box...

19.png

7 highly practical virtual learning modules

So you can step through the Profitable Pricing Process™ with ease. And not just now but for any time in the future - You have lifetime access!

20.png

Small group coaching experience

Community, camaraderie, and the reassurance that comes from like-minded women who are experiencing similar challenges.

6 Weekly group coaching & review sessions via Zoom

so you’re not left to figure it out on your own - we can refine your pricing and services together, step-by-step.

21.png

A high-level of personal attention from me!

Live feedback from me on every activity you do and a ‘no question left behind’ policy, means you can be confident your pricing is right.

7 Proven Pricing Tools & Activities

You receive my proven pricing tools and activities I’ve spent 20 years developing to take the guesswork out of your pricing

12 month support and accountability to make your goal a reality

Accountability and regular check-ins is proven to make you 95% more likely to succeed and make your goals a reality this year. 

Also...

Get these special bonuses whenever you join:

Money Management Mastery. Learn how to take control of your finances & your cashflow so no more nasty surprises!

Supercharge Your Time Mini-Course. Discover the value of your time so you get your evenings and weekends back.

The Essential Capacity Planner. The simple way to NEVER overbook yourself again! More time, less stress.

Have No Fear Email Templates - Worried about telling your clients your prices are going up? These email swipe files will take the fear away.

4 Pillars Of Profitability Guide. Find out what you need to change in order to get more profit out of your business.

And remember, once you’ve done the work, you’ll have these skills for life. So you can use them again and again to create profitable pricing for your future services and offers.

Plus!

Grab Your Quick Action Bonus Swag Bag 
When you join before Wednesday 29th March 2023

Money Maker Tool, valued at over $500 that has helped me and my 1:1 clients make thousands (and even tens of thousands) more every single year, and take the pain out of your cash flow so no more nasty surprises.

A seat at my upcoming live Money Mastery Masterclass. A 90 minute get sh*t done style masterclass to get your Money Maker Tool up and running so you can take control of your finances (and your life goals) faster!

Candice Baker profile.jpg

"I've paid myself more in the last 12 months since doing this work, than in the last 3 years COMBINED, and while working less hours! I’m forever grateful."

Candice Baker, The Marketing Baker

works

How The
6 Step Profitable Pricing Process

STEP 1: VISION IT 

Week One: 24th April 2023

Set Your Lifestyle and Business Vision.

By the end of this step you'll have defined the business and lifestyle YOU WANT so you can create a clear action plan to make it happen.

 

This is where you get to decide how you want to be living, as well as working. And remember, your version of success is the only one that matters!

Tool: Business & Lifestyle Vision Workbook (with all the prompts you need to design a life and business you love!)

I’m so glad I did Nail Your Pricing™️! Now I feel more confident that I can make my business work on the hours I've got available!”

Jane - Health & Wellness Expert

Work at home

STEP 2: BUDGET IT 

Week Two: 1st May 2023

Create Your Super Easy Future Facing Business Budget.

This is the secret sauce to being able to afford to invest in all the tools and resources your business needs to be a success.

 

As a result of this activity you’ll have a robust 12 month business budget so you can invest in your business with confidence, knowing you’ll make a return on all your investments.

 

I’ll also show you how to recoup the cost for this investment so it basically pays for itself! Magic!

TOOL: Your Future Facing Business Budget (pre-filled with all the common expenses solopreneurs need)

BONUS: 3 Questions To Decide Where To Invest Next

Yay! I used to hate looking at numbers, but having a business budget is a game changer!

Sally Tudhope - Website Expert

STEP 3: CHARGE IT 

Week Three: 8th May 2023

Calculate Your Healthy Charge-Out Rate

As a result of step 3 you’ll know exactly what you need to charge or earn per hour so you can pay all your bills, AND your salary, only working the hours you want.

 

This makes sure you’re earning enough for every hour you DO want to work to cover for every hour you don’t!

 

This is where you get to factor in things like 3 day weeks, only working school hours, having 12 weeks off to go traveling, or not having to work school holidays.

 

All of that, without having to take a pay cut!

TOOL: Your Profitable Charge-Out Rate Calculator (this is plug & play, so you just put in what you want to earn, and how you want to work and the calculator does the rest!)

BONUS: Discover The Four Pillars Of Profitability Putting You In Control Of Your Profit

Now I know how to calculate my billable rate in line with what I want to be earning. I’m now confident I’ll hit my target salary of $70k this year"

Karyn - Payroll Expert

Accountant at Work
Woman Working from Home

STEP 4: VALUE IT 

Week Four: 15th May 2023

Discover The True Value Of Your Services

By the end of this step you’ll truly understand and believe in the value of the services you provide, giving you the courage and confidence to charge what you’re worth.  Because it’s only when YOU truly believe that your clients will too!

 

Knowing your value is at the core of Value Based Pricing which is the most powerful pricing method.  

 

This method unlocks your profitability, because it’s no longer about how many hours it takes or how much it costs, but instead it's about how valuable your service is.

 

Value Based Pricing also makes pricing conversations a whole lot less awkward, because it’s no longer about YOU and your value (eek!), but rather it’s about the change you help your clients to achieve and how valuable that is to them.

TOOL: Know Your Value Worksheet (walking you step-by-step how to calculate and articulate the real value of your services)

BONUSES:

  • How To Profitably Price for Memberships & Groups

  • How To Calculate Your Value When You Work With Individuals

  • How To Calculate Your Value When You Work With Corporates

Nailing my pricing has meant that I have found my confidence in myself. I now KNOW I am worth every cent and that is priceless” -

Sel - Business Strategy Expert

STEP 5: PACKAGE IT 

Week Five: 22nd May 2023

Create Profitable Packages Your Clients Love And Can Afford.

Whether you offer fixed priced packages, bespoke projects, 1:1 coaching, or run an online programme, creating profitable offers that meet your clients needs, and that they can actually afford is critical for enabling you to scale easily without burning out.

 

As a result of this exercise you will have redefined and streamlined the way you deliver to better meet your clients needs and budgets all while earning more for every hour you work.

TOOL: Your Profitable Packages Calculator (this clever tool will help you get real clear on how you deliver the best results AND what you need to charge for it!

BONUSES:

  • How To Include Contractors In Your Pricing So You Can Scale Profitably

  • How To Discount Without Damaging Your Profitability

  • How To Reduce Your Price Without Reducing Your Profit

The packages pricing was the best. No more hesitating, second guessing myself and working for free. And every month I can see what I've earnt and how much of that is MY salary.”

Jessica - Product Design Expert

Person Looking at Laptop
Woman Measuring

STEP 6: PLAN IT 

Week Six: 29th May 2023

Develop Your Own 12 Month Profit Strategy

As a result of this activity you’ll be crystal clear on your offerings, prices and your sales targets, taking the guess-work out of turning a profit. 

 

This enables you to create a sales and marketing plan that doesn’t just achieve your goal revenue target but your goal salary as well. 

AND only working the hours you WANT! No more setting big targets only to burn yourself out making it happen!

TOOL: Your 12 Month Profit Strategy Calculator (this is like your very own crystal ball enabling you to plan for a future you love and get crystal clear on what steps you need to take)

BONUSES:

  • Top Strategies For Transitioning Your Existing Clients On To Your New Pricing

  • Price Increase Email Take-N-Tweak Templates

One of the biggest things I learned was how to price my packages correctly - game changer!  Now I totally understand what I need to charge to be successful in business, and I KNOW it’s achievable!

Maria - Mental Health Expert

BONUS: ACTION IT 

Week Seven: 5th June 2023

Create a robust 90 Day Action Plan to turn your goal salary into a reality.

It’s not enough to just put numbers in a spreadsheet - to get results you have to take action!

 

To make sure you get the results you need, you’ll also create a 90 Day Action so you have an actionable weekly plan to make your goal salary a reality, without all the overwhelm!

TOOL: Your 90 Day Action Plan Workbook (super practical and easy to follow!) 

BONUS: Top Ten Profit Building Strategies

I truly feel I have a clear path to achieving my income goals now. I know exactly how to do it and I can feel my business growing before my very eyes.“

Gemma - Copywriting Expert

Woman Cutting Paper
Woman Working on Laptop

BONUS: MARKET IT

Week Eight: 12th June 2023

Marketing Mastermind

Having worked with over 200+ small business owners like you, I know that once you've completed Nail Your Pricing, the next challenge is often marketing and attracting enough of the right clients to achieve your goals.

 

So to help bridge that gap, I am introducing my Marketing Mastermind & Hot Seat to:

  • Demystify the marketing process and 

  • Give you really easy next steps you can take to 

  • Start attracting MORE of your ideal client, making sales easier and quicker

BONUS: Your 6 Month Social Media Content Plan (takes the "what should I even say??" out of your socials so you can speak powerfully to your ideal clients every single week, making sales come easier"

This has given me so much hope to be able to grow this thing and do what I do and have FUN doing it and not spend the next 60 years in stress over money!"

- Louise Stephens

ARE YOU READY TO CREATE THE LIFESTYLE YOU DESIRE, DOING WHAT YOU           

love?

You may be wondering...

WHY THE HECK SHOULD I TRUST YOU?

Here’s the thing…
The online biz world is full of people proclaiming they can
help you to make more money, but most of the time…
their promises fall short.

When you put your trust in and work with me
you’re not getting a one trick pony.

DSC_7514-Edit-2-Edit.jpg

 Hi, I'm                 

Natalie

I am one of New Zealand's Top Pricing & Profit Coach.

Transforming businesses and fixing profitability has been my jam for over 25 years. I've worked in almost every industry and managed everything from digital startups to teams of 300ppl, and P&L's worth over $5million, improving profitability, scalability and sustainability.

 

I've sat at the table with James Dyson, at Dyson headquarters in the UK, I've co-negotiated multi-billion pound deals, and rolled out new commercial models to companies across Europe.

I’ve also transformed the profitability of top international Marketing & Media companies like M&C Saatchi LIDA and Mindshare Worldwide.  As well as working behind the scenes with iconic brands such as Dyson, Rolex, Unilever, Nike, and American Express to name just a few.

During my 10 years in London, I was considered one of the UK's Top Digital Commercial Director, so it’s safe to say I’m not an overnight know-it-all! 

Using the tools and processes I developed during my career, within 18 months of starting my own online business, I built a 6-figure business, paying myself a full time salary working just 3 days a week.

And I have helped well over 200 small business owners here in NZ, Australia and around the world, make their own business and lifestyle dreams a reality.

And now I'm going to help YOU.

Let me be clear...

There’s no smoke and mirrors here.

I’m not into social media highlight reels, hustle culture, or simplistic, ‘just do it’ solutions. Because the reality of life for many women in business is complex , and that approach just doesn’t cut it.

The real proof that my knowledge and know-how actually works, is via the hundreds of women in biz  that I’ve helped and guided through my 6 Step Profitable Pricing Process.

 

 Because they’ve made massive shifts in their business profitability too. 

 

It’s opened up a whole new realm of what’s possible for them, their family, and the lifestyle they get to create.

Here's what some of them have to say...

Client Grid_edited.jpg
Gemma Knight - Profile.png

"Nail Your Pricing has given me the confidence to charge what my services are actually worth, not what I think people can afford to pay.  I truly feel I have a clear path to achieving my income goals now. I know exactly how to do it and I can feel my business growing before my very eyes."

Gemma Knight, Gemma Knight Writes

"I’ve increased my salary by 30% just from making one small change, and without increasing my prices! I now know I can provide for my family with just my business."

Kim Garside, All Smilez Art

Kim profile face.jpg
MIchelle Sokolich profile.jpg

“Before I didn't feel I had good control of my finances or the big picture.  I couldn't figure out how to grow my business to the next level so I could go from making money, to making GOOD money! Now I feel in control of the money stuff in my business which is huge for me. It's invaluable really, I wish I'd found you earlier!!!”

Michelle Sokolich, Show & Tell

Wondering if  Nail Your Pricing  is right for YOU?

Here's a quick check...

Are you a sole trader or solopreneur running a client serving business?

(Sorry, Nail Your Pricing isn’t right for product-based businesses.  If you have a team <10ppl let's talk to see if NYP is right for you or service-based businesses with teams.)

Do you want to make your business work for you AND your lifestyle,  instead of being in constant hustle and grind mode?

Do you have a proven track record of delivering services and results, even if that was in previous employment or a different business?

Are you committed to making your business a profitable success but in a way that’s healthy and sustainable for you?

Did you answer YES to these?  Then you can be confident that  Nail Your Pricing  is a PERFECT MATCH for you.

 "I reckon I made at least 
 another $20k from 
 this programme!" 

- Louise Blakely, Hooked On Marketing

 "I've already made 10k from Nail Your Pricing, just like that!

- Megan Hallier, Just Peachy Digital

MEgan Hallier - profile.jpg

 "I'll hit my target salary of $70k this because of Nail Your Pricing

- Tracy Cross, Tracey Cross Limited

Tracey Cross profile 1.jpg

Pay yourself what you’re worth

doing what you love,

only working the hours you want!

natalie-coombe-rgb-166.png
Painted Black Arrow
2022 Sign Up

So What's The Investment?

The awesome news is Nail Your Pricing is less than ⅓ of the investment of working 1:1 with me.

So, are you ready to create a rock-solid financial foundation that allows you to grow a thriving business you love, paying yourself a kick-ass salary, while living the lifestyle you really desire?

Yes?? Then come join the crew!

Choose the Nail Your Pricing Plan

That Works Best For You

    BEST VALUE    

One Payment of

$1995

USD

*

*You live outside NZ so no Tax / GST required

Live in NZ? Pay in NZD $2995

and save on exchange rate

Live in Oz? I got ya! 

Pay here in AUD $2995

    EASY SPLIT PAYMENT    

Two Payments of

$997

USD

*

*You live outside NZ so no Tax / GST required

Live in NZ? Pay in NZD $1497

and save on exchange rate

Live in Oz? I got ya! 

Pay here in AUD $1497

CASHFLOW SAVER

7 Payments of

$299

USD

*

*You live outside NZ so no Tax / GST required

Live in NZ? Pay in NZD $495

and save on exchange rate

Live in Oz? I got ya! 

Pay here in AUD $495

 Doors Close For Last Time For 2023 on
Friday 31st March @ 9PM NZST 

(and we kick-off AFTER NZ Term 1 School holidays)

“I’ve already sold 2 packages at my new rates so that’s $10k I’ve made from Nail Your Pricing™️ just like that."

“I reckon I made an extra $20k from what I’ve learned in Nail Your Pricing™️.”

Maria Cafer - The Human Factor

“I'm set to increase my profit by at least 50% and with a goal to double it by next year! thanks to Nail Your Pricing™️!"

Adria Green - Grahn Creative

Need Help or Have Questions?

I'm happy to answer any questions you have and help you make the best decision for you and your business.

MEgan Hallier - profile.jpg

This programme feels life-changing.  I have taken on two new clients using my healthy charge out rate. I was able to price the packages in a way that suited their needs but was also manageable for me. It's so freeing to be earning MORE money for doing the same amount of work. “ 

MEGAN Hallier - Just Peachy Di