How To Create A Client Avatar That Builds A Profitable Business


How To Create A Client Avatar That Builds A Profitable Business

Client avatars…


I know, I know. I can practically hear you groaning at the mention of those two little words!


‘Client avatar’ is a term you have probably heard a lot.


And, if you had been in business for any length of time, you will no doubt have created multiple versions of your ideal client avatar already. But, how do you work out what type of client you should be basing this avatar on in the first place?


Well, you want to base it on a client that will enable you to build a profitable business, but also one that you can fall and stay in love with.


Otherwise, why are you in business in the first place?


So, how do you create this seemingly mythical ideal client avatar?


Well, I've been doing this for quite a while now and I've identified the three key characteristics that you want to include when creating the kind of client avatar that will help your business grow.