6 Things You Need To Consider Before You Discount Your Services [COVID-19 Special]

In times of so much uncertainty and fear it’s really normal (and healthy) to be asking what you need to do differently to keep your business afloat.

One question that a lot of people have asked me over these last few weeks as we enter into COVID-19 Lockdown is whether they should be discounting their prices in order to retain customers.

This is one of those areas where there’s no “one size fits all” answer.

Whether it’s the right thing for you and your business will depend on your specific circumstances.

However, there‘s a number of considerations worth reviewing before heading down the discount route.

And, if you still believe discounting the right move for you and your biz, there are ways to do it that will offer some protection and limit your financial exposure.

I’m gonna cover both here.

Under normal circumstances I generally advise against discounting your products or services.